Website Traffic Analysis – The Benefits of Analyzing Your Web Stats
If you have a website, you really need to be running some website traffic analytics program.
Fortunately, just about any hosting company will provide you will some type of analytics of web stats program for free. They’re not the greatest programs in the world, but they do get the job done.
But here’s why it’s important. First of all, web analytics software can tell you where your visitors are coming from. Whether its coming directly to your website, from people searching in Google, or from other websites that may have linked to yours.
Some web analysis can track not only where the visitor came from but also where they go once they visit your site. You can see if they’re reading your content and leaving immediately, if they’re staying and browsing more of your content and products, or if they’re actually making purchases based on your information.
You can also track how long a typical visitor stays on your site and how many of your visitors are new visitors vs returning visitors (called Bounce Rate).
You can also use this kind of software to see if people are trying to access pages that don’t exist. This typically happens (and I know I’ve done it) when you create a link to a page and make an error in the URL so that when anybody clicks on it, they go to an error page. Web statistics software will show that people are trying to access that page but are getting an error message, which will allow you to fix it.
As far as the best website analytics software to run on your site, you have a whole host of choices. Honestly, for most businesses, the free tools provided at Google Analytics will provide you with more than enough information to start making improvements to your website based on what your stats are telling you.
A website is nothing without traffic, though. And while it makes sense to get all you can out of the traffic you do get, having multiple ways to get more traffic to your website is always a good idea. If you visit TrafficTransformation.com, they’ll send you a free DVD on the top ways to get traffic to your website.