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Typical SEO Faults

Typical SEO Faults

Article by Steven Sandburg

Typical SEO Faults – Marketing – Web Marketing

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Errors. Most of us make them, and essentially we study from them. But even the smallest of errors on your website can sometimes cause big problems. And big issues with a website may cause lost traffic, money and jobs.
With that in mind, listed here are 5 problems I have seen frequently enough to warrant a mention. I am hoping that you can study from other people who were not so lucky:
1. Showing the search engines you do not want them to add your website to their database or follow its links.
If the pages of your website are not in Google’s database, then there’s no way you’ll ever receive any internet search engine traffic — focused or else. Not really a week passes when I wouldn’t see a web site where somehow the “noindex, nofollow” meta tags have been accidentally added to every page (or even only some pages) of the site. Nearly all of the time, it’s because of WordPress setting that goes unnoticed when the site is first being designed. If you literally can’t discover any page of your site in Google, also for a research on the title of the site or the URL, watch the source code to see if you have told Google that you don’t want them to index your site.
2. Counting on Search Engine Optimisation software to “optimize” your website.
There is no specific quantity of times a search phrase should be found in my content. There’s no magic quantity of terms that my pages must have written on them. And there’s no best quantity of words or phrases that fit in a Title label. And most of all: There’s no SEO software that can boost my web site (regardless of the promises of their makers ).
Use your good sense to enhance your site! Understand how your market searches for services, goods and information such as yours, and write about it accordingly on your website. Then write to make an emotional experience of your guests so they may convert into happy customers.
3. Incorrect redirecting of previous pages (or sites) to new ones with a 302-redirect instead of a 301-redirect.
Whether you’ve improved your domain name to something different or you’ve redeveloped your website and all or most of your new URLs will vary from the old people, it’s critical to direct the old to the new via 301-redirects and not 302s. A 301-redirect causes Google to eliminate the old URL and also to pass the link recognition of the previous URL to the new one. But a 302, while redirecting visitors to the proper new URL, will often still be found by Google. That causes identical content problems and PageRank splitting problems. That’s, any links to the old URL won’t go “link juice” to the new one as long as it is redirected incorrectly using a 302.
Examine the http header status of your redirected URLs to see if they show a 301 or a 302 via the Search Engine Optimization Consultant ’s host header checker tool.
4. Writing to your CEO instead of your customer.
We here at http://www.copperwebs.com always tell our clients that when you’re established in the day-to-day activities of your business, you may forget that the words you use to identify what you do are not necessarily the ones which will be employed by those unfamiliar with what you do. The people who come to your site should not need a translator to understand precisely what you do. And you know who the worst offenders are? Entrepreneurs! I fundamentally comprehend advertising at a practical level, since it is a fairly simple concept. Yet when I check out some marketing businesses’sites, they might as well be talking Martian. In addition to the gobbledygook that lots of companies write, they also do not usually talk to their possible client at all. Instead, they try to impress these clients with how good they are.
To repair these copywriting errors, discover the words people use to find goods and services such as yours through keyword analysis, and then tell your potential prospects what is in it for them, rather than how absolutely amazing YOU are.
5. Creating a new site on a new domain and making the previous site up as well.
I know that it’s scary to create a brand-new site — especially if (for reasons uknown you have to change domain names. But having 2 sites up at the same time is a recipe for disaster when it comes to the search engines . Every time I’ve seen this done (either purposely or by mistake), the new website rarely increases any grip in the search engines as long as the old site is still kicking and alive. If you’ve spent time and money making a kick-ass new web site, don’t kill its likelihood of people finding it through search engines by keeping your previous cruddy (but highly ranking) site hiding in the background.
There are possibly 100 more SEO rookie mistakes which are made each and every day, but I hope why these 5, as well as the tools to help find and fix them, give you a great start toward keeping your website mistake free!

About the Author

Steven Sandburg has been doing SEO for years, and he’s here to share his knowledge and experience with the world. Currently he is working with http://www.copperwebs.com/ to help small business owners to grow their businesses.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Steven Sandburg



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Steven Sandburg has been doing SEO for years, and he’s here to share his knowledge and experience with the world. Currently he is working with http://www.copperwebs.com/ to help small business owners to grow their businesses.












Use and distribution of this article is subject to our Publisher Guidelines

whereby the original author’s information and copyright must be included.

 
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