SEO is a multifaceted and highly complex process that has lots of aspects to it. To successfully make a website climb the search rankings, a company must look at not only the off-site SEO meaning things like links, but also the on-site SEO meaning the way the site is designed and the way the content is written. Using SEO companies can help you to navigate this complex area, and they can also impart knowledge to help you get the best from your own search engine optimisation attempts. Here we will look at a few tips you can use to do effective SEO and to improve the ranking of your website.
Use Images: Images are something people often forget when doing SEO, but using them correctly can give your site a real boost. To make the most from your images you should choose ones that will stand out in Google images and that people will click on – unlike the link on its own this will give you a real way you can grab attention.
If they click the image they will then be shown your site, and this can help you to get more visitors. At the same time the names of the images will also help Google index your pages correctly.
Make a Site Map: Site maps are a powerful tool as they provide Google with a list of all your pages and their links. This means that once Google has indexed the map it will index the other pages more quickly and you will find that new pages are more quickly updated in the search results. If you don’t want to use a site map, then an archive of articles can do a similar job.
Update Regularly: Updating regularly is an important way to tell Google that your site is alive and well, and this will help you get more hits to your pages than if you let it grow stale. Consider making a blog and updating this regularly with links back to the main site, Google is a big fan of blogs and that can considerably boost your rankings.
Use Social Networks: ‘Social’ is the big buzzword on the internet at the moment, mostly due to Facebook, but now Google is trying to get a bite of that pie. Make sure you use social networks, and particularly Google+, as Google is likely to integrate them more and more into the way it indexes the web over time.
Think Ahead: Don’t just think about what is big now when you do your SEO, but also what is going to be big. If you can beat other sites to the punch on breaking news and new names then you can get a desirable position with no competition. Keep your eye on the news and look at for new stars of the media and industry.
Be Good: Most of all make your site good. Whatever else Google wants to achieve, it’s first priority is still to bring the best sites to people, so if your site is well written and designed, then future changes will only boost your position.
There are many ways to improve seo. For more information on successful search engine optimisation visit the links.