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Search engine optimization

Organic SEO is differentiated from the non-organic, or paid SEO , in that no money is required to be paid to the third parties for building the inlinks to the site. In essence, it means that if a person knows how to do the organic SEO , he or she can very well increase the ranking of any website by only investing time and effort. Paid SEO is done by making the payments to the other sites or search engines for developing the inbound links to the site. However, organic SEO does not mean that it does not cost anything to the client since a number of employees might be needed to perform the various functions of the SEO services.


Know the ins and outs of your business: We lay a lot of importance on the correct understanding of your business and the niches in which it operates. This is the first important step in order to define what the best keywords on which the SEO marketing structure is to be based. Another important purpose served with the understanding of your business is that it helps us to devise a SEO strategy based on what is your brand image.
Competitor Analysis: We also determine who all are your close competitors and what all strategies are being used by them for ruling the SERPs. Based on this information, we devise the better SEO strategy to beat the competitors over a period of time.
Keywords analysis: The next step is to define what are the best and meaningful keywords for your business will be . Depending on relevance, global monthly searches and the extent of competition for these keywords, we determine what all on-and off- page activities need to be performed.
Website Assessment: After we are ready with the right keywords for each of your web page , we proceed to first analyse what are the things which are lacking in your site for SEO purposes. All things which are lacking are reported to the clients so that the same can be corrected for delivering effective results.
On-page optimisation: All the acitivities performed on the website to make it search engine friendly are called the on-page optimisation activities. This include making the changes in the source codes, URLs and web content, essentially to insert the right keywords.
Off-page Optimisation: All the activities which are not done on the site for the promotion of website on the search engine result pages for specific keywords by building the inlinks from other resources is called the off-page optimisation. Articles, Press Releases, Blog content are written and submitted to the top quality directories in order to develop these links. Classic link building, social bookmarking, classifieds, business directories, blog commenting and other activities are also done as a part of the off-page activities.
Submission to the Web 2.0 Medium: Web 2.0medium refers to the social media resources which allows user interaction with the admin of the online resource as well as other users. It allows for the formation of the online communities. We make use of these resources for gaining more visitors to your site.
Reporting: All the activities and the results achieved are periodically reported to the client. We maintain clear communication.

Utilizing effective Seo ( Search engine optimization) an internet-based Marketing strategies, we help companies profit from elevated inflow of specific visitors to their web identity and get greater ranking over the prominent search engines like Google.


Social  Media Marketing (SMM)


Included in our Social  media Marketing endeavor, we market items or services via interactive platforms for example blogs, videos , networking sites etc. SMM works being an enhancement to routine Search engine optimization helping companies improve and manage brand status.

Link Popularity Building


Our Search engine optimization services include supplying relevant and quality reciprocal in addition to non-reciprocal indexed links only from relevant internet sites to make sure your site rank highly across all major search engines like Google and gain high PR (Page Ranking).


Web Site Design & Development


Employees at Search engine optimization step has experience in various facets of website creating which supports to advertise the items and services of the company in the perfect way.


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Jithin Samuel 

SEO Specialist 

Online Marketing Company Australia

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