SEO Monitoring Software
Free Tools for Search Engine Optimization
In this article we are going to focus on using SEO monitoring software so that you can effectively track the success of your search engine optimization campaigns over time. There are a number of different off the shelf systems available to you that you can purchase. However, there are also a number of free SEO monitoring software programs that you can use and actually provide a better result than their expensive counterparts. After using a number of different programs available (both paid and free), we have concluded that Google Analytics is the best software available for seeing how your ecommerce SEO campaign is going. Most importantly, there is no costs associated with using the Google Analytics platform.
Finally, is extremely easy to install. If you use a content management system such as WordPress then you can simply install a plugin that allows you to use this very comprehensive SEO monitoring software.
Additionally, the usage of SEO monitoring software (such as Google Analytics) should allow you to also effectively track your pay per click marketing campaigns and cost per action campaigns. SEO monitoring software should act in a dual capacity by not only showing you where your visitors have come from, but it should also inform you how they found your website, how long they stayed on your ecommerce platform (or information site), what pages each individual visited, and where a visitor is located geographically. One of the interesting things about using the Google Analytics system is that it will show you the exact phrases that were used to find your website through organic search engine results.
This is extremely important, and it again, relates to our discussions pertaining to SEO content creation and article writing. As we have also discussed before, for one of the websites that we search engine optimized we focused on approximately 290 to 310 keywords that were relevant to the content on the client’s ecommerce platform. However, during the course of a year more than 80,000 different phrases were used when the site was visited through organic search engine traffic. As you can again, the usage of SEO monitoring software can assist you greatly not only when determining the success of your search engine optimization efforts but also how you can continually tweak your campaigns so that popular selected phrases can become a part of your SEO content creation efforts.
One of things that many SEO monitoring software programs lack is that do not often show the page rank of the specific terms that were used to find your website. This is true almost across the board. This functionality is not available with the Google Analytics program discussed above. However, there are other pieces of software that can assist you in determining where your ecommerce platform ranks as it pertains to specific phrases. However, you should be careful when using rank checker software as it is often frowned upon to continually “ping” the major search engines with the sole focus of finding out where you site ranks as it pertains to your competitors and the progress of your ecommerce SEO campaign.
It is, however, absolutely necessary that you have a proper SEO monitoring software program installed on your website. This, again, will allow you to see the types of visitors that focusing on your product or information available through your website. As with any business, the focus of your demographics is extremely important. Many ecommerce entrepreneurs and individuals that develop informational platform do not treat their entities as if they were running a brick and mortar business. However, as someone that is developing new content for your website (or paying someone else to do it), you need to be very aware of the return on investment that you are receiving from your continued ecommerce SEO efforts. This is especially true if you have retained a SEO services company that is developing an extensive amount of content, inbound links, and media for your website. By having appropriate SEO monitoring software in place you can continually monitor the efforts of the firm that you have hired in regards to content production and having your site more effectively ranked within organic search engine results.
In addition to SEO monitoring software, you are going to want to continually review the traffic statistics that given you through your server’s weblog. This primarily due to the fact that sometimes the software that you have installed on your website does not always effectively monitor each visitor that comes to your ecommerce platform. There are certain programs available where users are able to cloak their visiting to your website. This, of course, is primarily due to the fact that many web users have become concerned about their privacy issues. However, your web servers traffic logs will assist you in reconciling any differences between the results produced by your SEO monitoring software and the actual number of people that have come to your website. This is especially important as you determine the effectiveness of your ecommerce SEO campaigns.
In short, if you are looking for an effective way of determining as to whether or not your search engine optimization campaigns are effective, you should install SEO monitoring software such as Google Analytics that will drastically assist you in gauging the return on investment that you are receiving for your SEO efforts. If you are having your ecommerce website developed by a third party firm then you should make sure that the firm installs SEO monitoring software as part of their development on your behalf.
If you are looking for specialized SEO monitoring software (especially for programs that cost a significant amount of money) then it is imperative that you continually take a look at reviews from third parties that have used these programs in past in order to make sure that you are not wasting your SEO investment on software that does not produce the monitoring results that you need.
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