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Move a Site to a New Domain Without Affecting Google Ranking and SEO

Move a Site to a New Domain Without Affecting Google Ranking and SEO

Article by Chirag

Move a Site to a New Domain Without Affecting Google Ranking and SEOSearch Engines – SE Optimization

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It takes quiet a lot of effort and time to gain higher ranking in Google search engine results. Now if you want to move your site to the new domain, you can’t afford to loose the rank gained in Google search results. So below are the few tips which can be helpful to you to transfer your site to new domain without loosing the Google ranking.

Suppose to be planning to move the site to a new domain may be to re-brand or re-design it, this can be done are two easy steps: first move your site to new domain and second launch the redesign. Thus there is smooth flow from old site to new site, and the visitors of the site even don’t feel something unusual about it. Also following a step-wise process make it easy to troubleshoot if any unexpected errors occur
You can use 301 redirect codes to show that your page has been permanently moved to new location. You can use this to transfer the site completely to new domain. This will help to make the search engines and the users aware that the site’s location is changed completely. And if possible we recommend you to just transfer a small section of the site and then check whether all the redirects are working well or not, and then transfer the whole site.
Never ever try to redirect all the pages of the old site to the home page of the new site. This probably will avoid a “Page Not Found” error, but will harness the user’s experience with the site. Just make sure that all the pages of the the old site link properly to the page having similar content on the new site. Also going for page-to-page redirect will help you to maintain the Google search engine ranking gained by the page.
Also check that all your external and internal links are working well. Contact all the web-masters who have a link to your site and ask them to set their link to your new site. If this is not feasible option then have a check that all your incoming links are directed to new domain. Also have a similar check for internal links that all are proper and pointing to right page. You can use a third party tool to check there are no broken links in your new site.
To prevent any confusion between your old site and new site, retain your older domain for at least 180 days.
Use the “change of address” tool of Google web-master to make them aware of the new site.
Also verify the ownership of the new site by using the “add the site” tool of Google web-master.
Also have a “Sitemap” of your new site generated and submit it to Google, to make it aware of the new links and pages.

Once this is done, you need to check whether all is running well or not. You can use the Google web-master tool to verify that all is working as per the structure or not.

You can have a look at the web-crawlers and check that whether there is proper redirect 301 from your old site or not? Whether is there any “page not found” error displayed in the new site?
Also if you have the sitemap of the new site submitted to Google, you can have a look at the “Sitemap Detail Page” to see what all pages are indexed and crawled.

Thus, moving a site to new domain is not that tough. Having gone through the above advice you can easily do it for yourself now. Also there are various free third-party tools available that can assist you in your work and make it simpler. Still if you have any queries, you can post it in the form of comment to this and we will respond to it as soon as possible.

visit SEO Expert Blog for latest seo facts and tips.

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Chirag



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Use and distribution of this article is subject to our Publisher Guidelines

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