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Making Sense of Google Search Results

Making Sense of Google Search Results

Article by Mr Gilli

Making Sense of Google Search Results – Search Engines – SE Optimization

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It’s a typical bout of curiosity after an unusual conversation with a coworker – no mundane water-cooler banter here; you slink like a feline back to your office desk, intent on discovering the truth. Your professional peer happens to think that a certain cruise line is offering the cheapest fare you’ve ever heard, and you must confirm this unsubstantiated workplace rumor. Might as well use those PTO benefits, on occasion?

Without a moment of hesitation, you open your browser and access the most visited – and, evidently, most trusted – website in the world: Google.com. After you enter what little information you absorbed on the topic from your coworker, within a fraction of a second, the leviathan search engine beast releases its “crawlers,” specialized programs capable of scanning, indexing, and displaying search results according to a variety of factors. These factors include the size of a site, the consistency of its updates, its original content, how many sites link to it, how legitimate the linked sites are, and much more. But the most crucial determiner of a search result’s order listing is, you guessed it, paid advertising. Without Google’s primary cash cow – its advertisers – it would be unable to fund development of the amazing projects and applications it creates.

What does this mean for you, the online (or even offline) business owner? As you peruse the results of your search on jawdropping cruise prices, you notice that, not only are Google’s results of your query listed from top to bottom against the white background of the page (known as “organic,” “algorithmic,” or “unpaid” results), but that other segments of your results list are displayed differently; the cream-colored box at the top, for example, may feature three or so advertisements, and the list to the right is composed entirely of related terms displayed in a slightly shorter, more concise form (both these areas are known as “inorganic” or “paid” results, because advertisers pay Google to display their ads should a user search for their particular product or service.)

Neither organic nor paid results are anymore legitimate than the other; it’s simply a matter of businesses willing to pay advertising fees to Google. In essence, the more money a company has, the better chance it will appear at the very top of Google’s search results. There are clever ways, however, to rewrite one’s coding, add pertinent keywords, and observe search trends to take advantage of Google’s search algorithm and get ranked highly without spending too much money. This process, known as Search Engine Optimization, or SEO for short, can move your business up the results pages, thereby increasing your website traffic. SEO services are available from a variety of providers, and unlike many other fields of human interest, it’s best to leave the task to experienced professionals who know the system well enough to get you the most bang for your buck.

For a free competitive analysis with one of our expert account managers, call us at 1-877-321-4180, and see what we can do for you and your business!

About the Author

Author Bio:-

For a free competitive analysis with one of our expert account managers, SEO services and Seo Services Company, call us at 1-877-321-4180, and see what we can do for you and your business!

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whereby the original author’s information and copyright must be included.

Mr Gilli



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Author Bio:-

For a free competitive analysis with one of our expert account managers, SEO services and Seo Services Company, call us at 1-877-321-4180, and see what we can do for you and your business!












Use and distribution of this article is subject to our Publisher Guidelines

whereby the original author’s information and copyright must be included.

 
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