Mobile marketing is currently a very trendy and acceptable way to mass market your products or services. This article offers up a number of useful ways to grow your business through mobile marketing.
Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. It can be quite difficult to develop a mobile website that is attractive and appealing. If the job seems like beyond your scope, consider outsourcing it to professionals.
Your advertisements should carry QR codes to assist your tech-friendly customers. This is an easy way for people with smart phones to access your website and/or coupons. All of your brochures, cards, and catalogs should have QR codes on them. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Make attempts to go viral in order to ensure your advertisements are seen by many people. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.
Keep mobile marketing content messages brief and to the point. Attention spans are short, so use a short message which includes your company’s name.
If it is easy for a recipient to resend your ad, they probably will. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
Just like your regular business website, your mobile site should be search engine optimized. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Brevity is the crux of mobile marketing communications.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. It can seem like you are being pushy. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. Your customers should respond to your honesty.
Money investment should be considered necessary if you want to have a decent website that works on mobile devices. Making an appealing and attractive mobile website can be difficult. Outsource this to qualified candidates if you want things to go smoothly.
Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. If your messages don’t reach your customers for some reason or are otherwise ineffective, perhaps as a result of technical problems or illegibility, you will fail in achieving the goal of your mobile marketing campaign. Get the opinion of friends and coworkers on the content of your marketing managers.
Independent mobile platforms require a home base or domain. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. It is unwise to build an entire enterprise solely on a mobile platform.
To get special offers and save money, advertise your campaign. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.
Use a variety of online media to supplement your mobile marketing. If you have specific mobile marketing material, it will bring in more people to your main webpage. People enjoy interacting and are more likely to buy products at sites that engage their senses.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. Sending out text messages at bad hours will just annoy customers.
Make sure to share your business information on all of the best social networking pages. You want your business to be seen. Sign your business up for all the popular sites, and try to get the URL named after your company. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.
If you are looking for innovative ways to improve your bottom line, mobile marketing is the way to go. More and more people get a smartphone every day and are doing more on those phones. These are both great new areas that you can expand your marketing strategies into. Bring the marketing directly to the customer.
You test your websites and related ads on various browsers. In the same way, you should also test mobile websites and related mobile ads on different mobile devices. Mobile devices feature various browsers, resolutions and screen sizes. This means that your ads and website may look totally different depending on the device that is being used to view them. Be sure to cover the most commonly used mobile devices.
Make sure you know how mobiles operate, and plan your sites and messages accordingly. Try out as many phones as possible and ask your customers for feedback about their usage experiences.
Give your niche customers the value they deserve. Your target audience will expect you to send messages aimed at their needs. For example, you may want to entice executives with a voucher for a fine dining establishment. If you are dealing with families, try sending something that will bring them together.
Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. It doesn’t matter whether the feedback is negative or positive. All customer feedback can help you improve.
You can’t have mobile marketing without the use of social media services. Rewarding customers who share a TwitPic or who forward deals to friends is a great way to expand your customer base. These sorts of incentives will popularize your company and get you noticed among a larger group of people.
Include different links for those who have different aged phones when it comes to your mobile websites. Find out what works on which phones. If you have included flash on your website, only put a link to a mobile version.
Put any and all links on your webpage if your company is geared for social networking sites. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
When developing a mobile app for your company, make it relevant and convenient to your customers. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Here are some things you should bear in mind when you add SMS to your strategies in mobile marketing: Remember to add a way for your visitors to opt-in for your text list and be realistic regarding how many texts you plan to send monthly. If using SMS, beware of mobile device notification systems if you’re using SMS improperly. A recipient may regard it as invasive and pushy. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. If you go over your stated limit, customers may feel you are dishonest.
Add features to your website like directions and maps, and make sure they are mobile-friendly. It has become a standard trend for individuals to use their cell phone to find directions to where they are going. Allow them to contact you easily. Include a map to your location, and make it easy to read. Use a Google maps link for exact directions.
Make your emails mobile friendly so that they are effective. Allow users to click directly on your phone numbers so that they can call you directly. Also ensure that the pages to which you provide links display well on a mobile devices. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.
There are always ways to improve your mobile marketing efforts and advertising campaigns. And you must keep an eye on your competition so you know what new ideas they might be implementing. Keeping your competitive edge is not easy, of course, but following some of these tips should help you gain the advantage.
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