Latent Semantic Indexing, Keywords, and Google
The term ‘Latent Semantic Indexing’ seems somewhat daunting but really is simple an algorithm that Google, Yahoo, MSN, and other search engines use to group like words for their relevancy. In order to have the highest relevancy possible you need to use keywords that are related to your web page title, blog post title, or article title. If you have an article related to ‘Health Care’ you should use the terms hospital, clinic, health, medicine, doctor, nurse, x-ray, shots, HMO, orthopedic, holistic, insurance, etc.
If the article is about the costs, politics, philosophy, culture, or needs of ‘Health Care’ you should appropriately title is so. Google first looks at the titles and that is what determines what Google will then look for. The closer the title is to the keywords the better off you will be. You will be able to better target your potential customer and drive traffic to your promotions, advertising, and sales funnels by using relevant keywords peppered throughout your published blog, article, and web page content.
The SEO for this content will be optimum.
How can you make sure that your content is relevant to the title? There are three basic strategies I like to go about doing this. The first is simply brainstorming terms that are similar. It’s like the old game show called ‘Password’. What do you think of when I say, colors… mist… sky…? A rainbow of course. So depending on the Niche in your titles you can brainstorm a bunch of ideas. Here is a hint that I like to use to help me with this. I like to use an online thesaurus to help; dictionary.com is one that works well for this. The second method is to actually type in the title or parts of your title into Google or Yahoo and see what the results are.
Open each of the first 3-5 links that your search provides. Each of these links should be laden with keywords that Google loves. Read each of the articles and not only will you find rich keyword content, but you will also learn about the topic you want to read about to begin with. And finally, there are keyword tools that you can use. There are many out there but the basic one is actually the one built into Google AdWords. There is online help on to actually use the tool and it can provide some gems that you might have missed with the first two methods.
What you should end up with is a group of hopefully 60-100 keywords that are all related to your topic or niche. The existing content you used in the second method should validate any of the keywords you came up with in the other methods. Write them down on some index cards and as you do so, think of ways you could naturally use them in a sentence. Now with your three index cards in hand, a great title in mind, you can start writing. Google is smart enough to know that if you are loading your content with the same keywords over and over and it does not sound natural, you will be penalized. Don’t use a keyword to many times and make your copy flow.
If you’ve done your homework you should try and use at least 20 or more of the keywords in your article. Again, it should flow naturally and Google will reward you with good placement. It may rate some content that contains many relevant keywords and I’m talking about 10-15 here, but if your content has 25-30 don’t be surprised if Google rates your content on page one or even number one overall.
Chris W. Kilber is an avid supporter of small business in America. He is an entrepreneur, small business owner, small business coach, SEO expert, and a past systems engineer. His business works with individuals and business start-ups to establish and increase revenues using online and offline marketing methods. Chris specializes in small business coaching, marketing, and leadership. His website is located at http://www.ChrisKilber.com and can be reached at 1-888-518-1776