How Do Those “FAST” Backlink Services Work?
For anyone who has ever read an advertisement promising hundreds of quality backlinks every week, there could be a few lies in the process. Quality backlinks take time and just because a company promises one thing in an ad, does not mean that is what the service will provide.
Take Company X for instance. Company X has published a Google ad that offers 100 links per week for $ 19.95 a month. When the ad is clicked, the service provides only 100 links a month. While that can be a lot of links to one URL, there is clearly a discrepancy between the ad and the number of links the service provides.
With a little more research, we find that there are only 25 websites being used for the link building efforts by Company X. The company will submit the same URL to these 25 social sites 4 times a month. There are the 100 links promised for $ 19.95. And, the business does not have to worry about the same user submitting a link more than once (we assume) businesses like these will be utilizing different log in information each week.
Any business that is thinking this type of scheme can work, needs to look at the fine print a little more closely.
There is a process to deep link building and backlinking and that process takes time and attention to the smallest of details. Remember the term link relevancy? Listed among the social websites is Slashdot and Newsvine, did we forget link relevancy too?
Slashdot is a website dedicated to developers and web geeks, how in the world can this website be used for link building if the business offers kids clothing? Newsvine, on the other hand, is known for taking users that submit links that are not news related and kicking them off the website.
Looking at this specific type of service from another angle, how cost effective are these 100 links really? If a website contains 100 pages, which is tiny by today’s standards, the service would cost $ 1,995.00 per set of links. That pays for 100 links per website page. That amount can be multiplied exponentially if the website wants to catch up with the big boys of SEO.
So, What Have We Learned Today?
Today we have learned that building links to online content requires a variety of sign ons and 25 top social networks, right? Wrong! A link building service does not simply push one URL onto some molded list of websites. When it comes to links, quality is important and those quality links come from companies that understand SEO and SEM.
Do It Yourself Linking Tip: Those 100 links can be accomplished with zero money and nearly zero effort. If a website owner writes 10 articles in a month for an article submission website and each of those articles are used 10 times, that would account for more than 100 links to a specific URL. If the same URL is used twice (in the resource box), the number of links would double to more than 200.
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