Google search product director talk about Google three search innovation
Article by Marry
On September 13 news, Google search product management director Johanna has told Google voice search, Google image search, the three search technology inventory.
The following is a detailed content:
Johanna: in 10 years before search technology itself is only can give you find said article 10 of the blue links, through the link you can find to some online web pages. For us right now search art means more things, means that Google will be responsible for management of good information, to help you all over the world to find the information they need and knowledge. From ten years ago on we developed the very foundation of the technology, in today’s still has a very high demand, I here are three: first is the correlation, also is to help users find they care most fastest, most want to knowledge. The second is the simplicity, and that is to design a very contracted, at the same time very friendly, very convenient user interface. The third is speed, and that is to develop very fast search engine. The world has changed, the search is itself a pending proposition.
In the past few years we see the whole technology in the world, many new changes also bring us many new opportunities, first, the first great opportunity is in the mobile phone. We all everyone has a mobile phone, can now through the mobile phone, through the mobile terminal anytime, anywhere in the home or in other places is the Internet.
The second important trend that is Google’s search technology is also in constant development, our technology better the more wonderful, Google’s vision is to make search become more intelligent, can let users to obtain more knowledge, not just give them ten blue links. Now we have very Google unique advantages and resources to help users directly to the world mining they really want of knowledge and information, and to provide them with most of the search results.
We Google’s goal is to break through the obstacles to obtain knowledge, help users learned new things, and it is a very convenient, very convenient way of learning. Below I give you introduce us some of the most recently introduced a new search function and search technology, through these new search function can help users to breaking knowledge obstacles.
First the first is based on the desktop voice search. In a year and a half before we launched the voice search function based on mobile phones, but users often forget on phones to search through speech, because the voice search in at that time only based on mobile phone, in other interface and platform can’t use. For example on the desktop, there were not the small icon microphone, so the user is often forget on phones can order this icon directly by voice search. This is the fact that we later decided to launch the voice search based on the desktop. This is we introduced based on the desktop voice search interface.
We launched the second new feature called image search, this also is a kind of knowledge of the obstacles that can break new search method. Sometimes you light with words to search the not so easy, in one of English proverb is “a picture than one thousand words can tell me more information”. Sometimes the user in your hand an image, he wanted to further understand the image of the information, but behind he didn’t know how to ask, do not know how to search in Google. So we now launching image search, are in order to meet the needs of the user such. For example you have a picture here, do you want to know the photos were taken? Or your friend has just come back on vacation, you want to know where his play. This picture is our search interface according to drawing, you can directly at the camera and then send your icon in the picture above to Google. I’m going to demonstrate once, I have to do now is direct I of this photo from my desktop caught the search box, Google pulled apart immediately after a search results, search results told me this is the bell tower of the xian. Therefore, in our opinion, the search is to let customers use their think the most convenient, the most comfortable, the most natural way to express their ideas. They can pass through the input text, can also enter speech, also can through the image to ask questions directly to the Google search.
The third part I’d like to introduce you to our in speed and what are the latest breakthrough progress. In the past years we do a lot of things, I think and you review our in the past year in search of work, and then I’ll introduce you to our recent release of a new function.
We in the speed the introduced a new technique, called Google the regret, this technology is not in China, but in the world out of other countries and regions have introduced. Through such functions, each time the user search can save 2-5 seconds of time. This piece of slide we analyzed a user from the beginning to the end to get their search to search results, points of different steps, about how long it takes. This is the first phase of the green that users need to spend some time, they want to find the information in the search box of. The red part is our server, it will take a few milliseconds of time to deal with the needs of the user submitted. Blue is the stage of you here you want to users spend a certain amount of time to click, find you want to search results. We are in the server processing search results and the link with great pains. We think this is some opportunity to further save time, users can input to search their side content, and then we can search results on one side of the processing and search. This can help users save time and quick for them to find results. Here we have launched the Autocomplete this function, can help users in enter a search requests to save time. At the same time with this Google the function, users in the selection of search results when also can save time.
The last phase is you chose you want to search results, put this web page loading out still needs some time, we see in this we can also do a lot of work. In June this year, we launched the index.html) the mix (function, the direct use Google Chrome browser, we in the browser inside the search results when preload page can be, let users faster see they want to search results.
Here I show everyone left is we often use of Google’s search engine, the right side is the function have been loaded mix of search engines. On the right hand side we see the search speed is faster, is because in Google Chrome browser, is in the background of the page you want preload come out of, so he can let users faster see search results, the faster he want to see the interface. Such a very fast search technology is to rely on three technology to achieve the such a magical effect: the first is the need to Google Instant search () techniques. The second is related to technical, we want in the load this page to make sure that we give users answer is users really want, the correct answer, only we feel very relevant will preload for in the background. The third technology is based on Google Chrome browser preload technology is that users still browse, search results but haven’t click search results, we in the background before preload out.
This is what I would like to share three Google recently launched three very magical technology, mix the image search, and voice search. The three new functions and technology in the us correlation, simplicity and continue to push forward speed.
Q: based on the desktop voice search is to learn to be different, speech recognition of the voice? Whether to need a lot of speech upload data or a big speech database?
Johanna: we in search of a technology with which you call it “Big” (large Data) is the technology. We collect, listen to the before millions of millions of people, the voice of the people, said. We mainly through the telephone collecting these people different sound, and set up a very big speech in the database of the database, we will give people a voice and words of the model in the match, the search is on the voice and we databases we found the frequent high frequency mode matching. We are an Android phone, at that time is introduced a voice search function, cell phone users with voice search when need a microphone at the small button, then talking on a cell phone can be searched. We put on a cell phone a sound, spoken word collected. We do is through our users in the Android devices do voice search input when voice, collect millions, tens of millions of the speech samples.
Q: I’m more concerned about image search, I know image search now or a leading technology, do not know now launched the Google image search to what degree? For example image change an Angle, or take a picture of time point only took part can search out?
Johanna: actually, we do image search will be able to find very accurate search results will depend on you want to check the object in the image appeared on web frequency is very high. We have a technology is online image database, for example some people very familiar image, like France’s the Eiffel Tower, no matter you the perspective from which to shoot, because images on the web, the image data is in very high frequencies, we can very quick recognition out, to provide you with very accurate search results. But if you provide us with the image is your friends or darkness of his house, online has been your friends or your house this image, we might need more the accumulation of data.
Q: can you introduce the is behind the what kind of technology with? How to achieve?
Johanna: our technology USES is content identification technology, before we have a image database, there are many all over the world street corner, all kinds of lines, color, we will take you to upload the images of some of the model and characteristics and our current network content databases on the content of matching, and then provide you with a clear answer.
Q: I ask about privacy issues. Said just now, if there is any image search will leak privacy? For example I search for a face or is a man of the house, the internal have pictures words will eventually for matching, which eventually led to the privacy of the leak? Google in the privacy of what work?
Johanna: Google has always been very seriously the user privacy, in fact we the image search technology is to search out online very common, we always see the images, is very popular, there were known as the image, and not to have the mining a certain personal privacy. In fact, we often search to some of the image is all you can see on the Internet, have a lot of similar image. Our technology is not to say that must go to put some hidden deep information, image deliberately excavated, intentionally individual privacy leak out, and this is not so.
Q: what about the product mix of judge the user will say that is because of the results and are now looking for preload. I think this product to figure out how users will want the results? The technology behind what?
Johanna: we mainly is to use Google the correlation between the technology to realize the function of the mix, and the mix is in those who you want to search thing is to have a single, the best, the most suitable for your case, use is the most convenient. For example you input the content is IBM, you want to check the IBM. Suitable for IBM this search the best answer is demand IBM’s web site, so we apply related technology can identify had a single, the optimal page is the most suitable for you, the most match you, will be in the background to the loading. And even if we this technical forecast is wrong, the preload content is not you want to interface to also have no relation, you can also go to find other pages.
Q: what have been emphasising that in Google Chrome mix with the, I want to know the technology and the browser have any special relationship? The browser is needed to do special treatment to the use of these techniques?
Johanna: in fact user need not do any special treatment, we this has built-in to mix the function of the Chrome browser, Chrome browser is in of built-in has a function of preload. At the same time, our Chrome browsing is an open-source browser, so other browser vendors developers can choose to use the code, and also can be in their browser to realize the preload of the function. At present or Chrome browser is the only on the function of the mix.
Q: I just listen to said the Google in China haven’t launch related service, I want to ask about when coming out? In China there is no launch of what be the reason? Because China’s websites and web infrastructure very different?
Johanna: now the Google in China haven’t rolled out, is mainly because Google the technology is need and Autocomplete this technology to cooperate together to use. Autocomplete in the search box is the technology of the content of the input side, enter it forecast, while search box will automatically jump out to a menu, listed above have guess you may need to find content.
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