Google produces a wonderful free keyword discovery tool, the Google AdWords Keyword Tool. Many people know about the keyword tool, but few people know how to use it for SEO (Search Engine Optmization) keyword discovery. In this informative, fun video, Jason McDonald explains how to use the tool, how to identify keyword volume, value, AdWords competition, and more. He also explains how to use the keyword tool to discover value SEO niche keywords – helper phrases and synonyms. If you are into SEO, this is an amazing, important free SEO tool to learn how to use!