6 Tips for Better Search Engine Ranking
With the emancipation of online business, the need for result oriented SEO is growing leaps and bounds. Thousands of SEO experts are devising new and innovative SEO strategies each day. The algorithm or ranking mechanism of leading search engines like Google, Bing and Yahoo is a closely guarded secret. Short term tricks are no longer effective enough to secure high ranking for a considerable period of time. So the following tips will surely be of a great help in securing good rankings for the site.
So what is the formula for high ranking?
The first and foremost point that the website owners must take into consideration is that there is no miracle formula for top ranking. But with some wise steps, it is easy to get closer to the coveted search engine page ranking. Here are some of features that any successful SEO campaign must have.
Proper use of Meta Tags:
The term Meta Tag refers to Keyword, Description and the Title Tags. But over use or over emphasis with rampant use of bold letters and too much of Keywords take away the essence. Use of Meta tags should be well justified and the element of newness is very important in every aspect of the web pages. Be it the content, the information or the use of keywords. Search engines look at repetitive use as something derogatory. They avoid such web pages that are mindless stuffed with tags.
Headers & Tags for on–page SEO:
Use the H1, H2, H3, headers for the keywords.
The use of keywords in the header will mean better chances of appearance of the website in high page rankings.
Make the text appealing:
Appearing on high page ranking is vital but it is also important to present content that impresses the readers. Remember that the search engines value those pages that deliver useful and new information. Blending the keywords in selected portions like the beginning, in the mid portion and in the end will serve the purpose.
Search engines are pretty strict with such contents which use unethical tricks like blending the color of the keywords with the background and then placing them in the end or beginning of the article. There are risks of being de-indexed. So never try doing that.
Bank on the Backlinks:
The search engines trust backlinks. Increase the number backlinks and make them point to the URls and domain of internal pages of the website. Invest in good tactics of gaining backlinks like article submission to major web directories, blog comments etc.