Back Link Generation: The Importance of Deep Linking
Article by Andrew Graham
Most people when they are building links to their website will send all of the links to the home page. This is a mistake, you will get far better results by doing what is known as deep linking. Basically that means that you will send the links to the individual pages of your site. There are a lot of advantages to doing this so it should be a part of your linking strategy.
The idea behind deep linking is to acquire back links so that they point to the individual pages on your site. Basically what you would do is write an article that focuses on a specific keyword and then get links that point at that page using the keyword that you are targeting as the anchor text. The main reason that you would want to do this is that it will be much easier to rank the individual page than it will the main site.
An example of the way that deep linking would work is that if you had a site that targeted mortgages you would find that getting ranked for that term would very difficult. However if you put an article on your site that targeted the keyword phrase mortgages for people with bad credit it would be much easier to rank. Therefore you would want to send links to that page in order to get traffic.
The other reason that deep linking is important is that page rank applies to the individual pages of your site. Page rank is what determines how valuable a link is. Therefore if you sent links to one of your internal pages so that it built up a higher page rank and then put a link on the page that went back to your home page you would improve the search engine ranking of the home page.
There are not a lot of people who seem to really understand the importance of deep linking and as a result there are few that do it. This means that if you use the strategy you should find that you are able to get a lot more traffic than your competitors. The strategy relies on getting traffic to the internal pages for the less competitive keywords while you are building up page rank for the home page that targets a more competitive keyword. Therefore you will start to get traffic to your site a lot sooner than you would if you just sent all of the links to the home page.
If you want to get visitors to your site you are going to have to work on Back link generation. There are ways to get your site to rank well that don’t require it but it is far easier if you do build some links on your own. Fortunately if you use mass back link generator you will be able to get plenty of links very quickly.
Back link generation is critical if you are going to get visitors to your site. The best way to get links is through the use of a mass back link generator.