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Are Your Indexed Pages Generating Traffic?

Are Your Indexed Pages Generating Traffic?

Article by Ryan Frank

Are Your Indexed Pages Generating Traffic? – Marketing – Web Marketing

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Many companies with an online presence rely on their page indexation number from month to month as their main key performance indicator (KPI). However, the number of pages on your site that Google has indexed is less important than the number of indexed pages that are generating actual traffic, i.e. showing up on results listings and getting clicks. This is especially true when you consider that if you input an index search for your site into Google, you’ll get one number one time and a completely different number when you perform the search again just one minute later. A better way of figuring out a more relevant KPI is by finding out which of your indexed pages are receiving at least one hit from search engine results each month.

Taking a Look at Your Analytics

To start off, go to your analytics page (be it your Google analytics or whatever analytics package you have) and click on “traffic sources”. Now click on the “ search engines ” subsection and select the engine you want to get the indexation of your site for. Now select to display the organic traffic only.

From here, you can see the number of of hits being generated by each individual page, using the landing page filter in the dropdown menu. You’ll be able to see the total number of pages that are not just indexed but actually receiving organic traffic from search engines .

A More Actionable KPI

Record the total number of traffic-generating pages and keep checking back on this number every month. This will give you a much more reliable and accurate KPI than if you just look at the number of pages that Google says it has indexed.

Ultimately, the page indexation of your site won’t really matter unless the pages indexed are doing work. If you see that certain pages on your site are not generating traffic, it means that something needs to be changed about it. Maybe it doesn’t have enough quality backlinks, or maybe it contains too much duplicate content, or it could also mean that Google has indexed it but found no relevant keywords to attach to searches. Some search engine marketing specialists will help prevent these problems with indexation by avoiding duplicate content or by assisting in the quality backlinking that your site needs to help it reach a higher organic SEO ranking.

About the Author

Ryan Frank is an avid writer and blogger living in San Diego, CA.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Ryan Frank



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Ryan Frank is an avid writer and blogger living in San Diego, CA.












Use and distribution of this article is subject to our Publisher Guidelines

whereby the original author’s information and copyright must be included.

 
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